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The state of independent publishing
. --Excellent
03/10/2011
Understanding that this might not be the done thing, I am leaving a comment on my own post. But it's pertinent to the above. The link will take you to my post in the Latarnia forum: http://thelatarniaforums.yuku.com/topic/10390/Latest-Headpress

And for those with sore mouse-trigger fingers, here's what it says anyway:

As editor and publisher of Headpress, it was suggested elsewhere on this board I might care to write a few words on the state of independent publishing (and editing). It has only taken me something like three months to get round to it, but, coinciding with the release of our latest, HEADPRESS 2.5, here goes... you (ahem) axed for it...

Headpress has been documenting all aspects of pop culture and so-called low culture for over twenty years now... which is something akin to a record, I guess. The first issue of Headpress magazine appeared in 1991. It was A4 format and was put together using the cut and paste technique -- the text was printed out using a word processor, while the images were scanned for print beforehand and pasted in place. There were no road maps for such things back then, and everything was self taught, or on the suggestion of our printer (who was based in Sheffield and specialised in football fanzines -- Headpress was something of a bewildering departure for him). When we eventually moved to designing and laying out on a computer, we did so using a basic PC and A4 scanner (I recall the latter was a clunky HP model that cost around 600.) While this offered greater flexibility, it also brought its own problems, in that the PC was effectively incompatible with anything else going on in the design or print world. DTP software, such as PageMaker and InDesign, slowly and eventually managed to change that particular bias.

Technology often seemed a very big headache in those early days, as we floundered about trying to figure it out, while at the same time it was developing beneath our feet. Now, of course, technology is our friend.

However, with the rise of the internet, it seemed that shifting copies of Headpress (and our other books) became more difficult. The "global village" that was promised of the internet doesn't really exist for the small publisher, and, based in Manchester, I was finding that more and more of my time in the early 2000s was spent commuting to London and back -- meeting with the distributors, friends and acquaintances, making formal contacts, etc. In the end, around mid 2000, I moved down to London and saved myself a fortune in train fares.

Headpress magazine by this time was into its double figures. With HEADPRESS 13 it had stopped being A4 size and was essentially a book, and being sold and distributed as a book. (The reason for the change was aesthetic.) But then the book trade began to change, including the manner in which some major chains bought new titles (Waterstones, for instance), and it was no longer easy to sell a publication that couldn't be readily categorised. Although it contained plenty of film material, Headpress wasn't really about films; it wasn't about any one particular subject. The buyers for shops didn't know where to put Headpress on the shelves (my London based distributor told me this), and so, quite simply, they stopped stocking it.

I was suffering from the condition that affects all small publishers: Distribution. Or a lack of it. Whereby once I could sell 500 copies of Headpress to one client in the US with one phonecall (proceeding to pack them myself for shipping), that avenue and others suddenly began to dry up (and were already closed in the case of Tower).

It seemed to me that the technology that had helped us create Headpress in the first, came with a price. I became tired of simply churning out a product in order for it to find a home on Amazon, selling for peanuts. (I use Amazon like anyone else, it's convenient.) And so I decided I would go the other way about it, and stop trying to get it into every retail outlet on the planet. The global village doesn't want books, individuals want books. This is why Headpress no longer carries an ISBN number (which is tantamount to death in the world of book publishing), and cannot be found anywhere but on the Headpress website. It's now a limited edition full-colour hardback, with each copy stamped and individually numbered. Plus there's an online version (containing all but a couple of the articles), so you can see what you will be getting, which is free to view.
David K.
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